Inspiring

Inspiring: an implementation plan including targets for take-up, training and incentives to cycle

Employees will be encouraged to take that first cycle journey if the right incentives are put in place.
You could try some of these:

•    Providing a mileage allowance of 20p a mile for those cycling on business journeys

http://www.gocycleleightonlinslade.org/Cycling-allowances_97.html

•    Providing free breakfasts for work cyclists (which are tax deductable)
•    Putting in place a buddy system or Bicycle Users Group to lead on workplace initiatives

For more information
http://www.cycletoworkguarantee.org.uk/cycle-to-work-inspiring.php